Here’s the question that most companies still don’t ask themselves at the start of a project: what problem am I trying to solve?
Start with that, and you’re 80% of the way there. Blow it off, and you can be sure that you and your organization will waste a shit-ton of time and resources on something that won’t yield any concrete results.
For instance: discussions at planning & management meetings increasingly point towards three “projects” that seem increasingly inevitable – Your CMO wants to revamp the logo. Your CEO wants to get into social media. Your SVP Digital wants to redo the website.
Now what? Well, now begins the process of getting the projects approved. What questions will be asked? Well…
Why are we doing this?
How much will it cost?
Who will be in charge?
Who will do the work?
And that’s about it. That’s as far as it…
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