Building trust is crucial. Too many photographers believe that their clients come to them ONLY on price. I am a firm believer that at a certain price, it’s not about price. Instead of trying to “upsell” you clients, instead try to “up service” them. A client who has a superior experience and a great product has a higher retained value than one who has a superior product and an average, or less than average experience.
I’ve written a lot about this topic, but I’m still seeing so many situations where photographers just keep missing the point. They know how to focus their camera, but keep missing on how to focus on their client’s needs.
The economy is turning around…a little. I know there are those of you who still don’t see a whole lot of light at the end of the tunnel. I’m not saying it’s easy and in all honesty, you already know I never believe very much from the media, good or bad! What I am hearing are more stories from photographers that things “seem to be picking up a little.”
So, regardless of what’s coming, this is a slower time for most photographers and the perfect opportunity to fine-tune your skill set. This is where it all starts. If you can’t adapt to each opportunity that comes along then you’re stuck being…
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